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Latitude Debuts with Starring Role in Hollywood-Style MICE Forum

Media Release

Latitude, the new waterfront function venue at Laguna Phuket - Asia’s premier destination resort – has been launched in a blaze of Hollywood-style glamour and showbiz razzmatazz.

The purpose-built venue’s debut role was hosting a business exchange session for 100 meeting, conference, incentive and exhibition (MICE) buyers and sellers, staged by the Thailand Convention & Exhibition Bureau (TCEB) as part of its Connections Plus 2010 program showcasing Phuket as an international MICE destination.

A delegation of international MICE buyers was given a red carpet Hollywood welcome to Latitude - with feather boas for the ladies and faux tuxedos for the men - before being photographed with “movie stars” and touring an exhibition of Laguna Phuket’s many attractions.

The Hollywood theme continued during a separate presentation on Latitude itself, when delegates had a chance to screen test on stage for a film being made on the new facility. The table-top business exchange session was the final part of the programme.

Laguna Phuket managing director Michael Ayling, who hosted the event, said:
“We launched Latitude with a starring role in a Hollywood-themed event that clearly demonstrated its multi-functional versatility, with three diverse activities staged under its one roof.”

Latitude’s next roles in forthcoming months will be to host further events of varying sizes and complexities.

In September it will be the focus venue of the Travel Agents Association of India’s annual India Travel Congress, a two-day convention and exhibition at Laguna Phuket. The event comprises business sessions, an exhibition and catering for up to 1,000 guests all configured under Latitude’s 1500 sq.m. roof.

And to support Laguna Phuket’s ongoing local community efforts, in October Latitude will host an annual fund-raising ball for the Phuket Animal Welfare Society (PAWS), expected to attract 400 guests for a gala dinner and entertainment.

Latitude occupies a total concrete surface area of 1,500 sq. m., enabling its permanent but modular 1,000 sq. m. marquee to be extended up to 1,500 sq.m., to cater for large group events. The standard 1,000 sq.m structure is capable of accommodating up to 1,000 guests theatre style, 800 for cocktails, and 600 for
banquets; and a 450 sq. m. pre-function area, all surrounded by lush, landscaped grounds.

At the heart of Laguna Phuket, Latitude is within minutes of all the resort’s hotels and villas, 18-hole golf course, luxury spas and shopping - as well as Quest Adventure, its on-site corporate training and teambuilding centre.

Laguna Phuket’s unique setting and facilities offer endless opportunities to stage memorable events at Latitude, with its west-facing aspect perfect for Phuket’s famed tropical sunsets.

For further information on Latitude at Laguna Phuket please visit:

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Events with Latitude Marquee at Laguna Phuket


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Laguna Phuket MICE Factsheet Laguna Phuket
MICE Factsheet

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